- Create Viral Content
If you're trying to get your content to "spark" and go viral, it really helps to have a strong understanding of what kind of content tends to go viral. Of course, nobody can predict what will go viral, nor can they make something go viral 100% of the time. But by understanding what kind of content tends to go viral, you stand a much better chance of creating something viral yourself.
Since we can never be sure just exactly which content is going to be shared, liked and tweeted, all we can do is describe in general terms viral content qualities.
Generally we are talking about viral videos but jokes, images, posters, cartoons and occasionally articles can go viral too.
t the end of the day, a video going viral really means that a lot of people want to pass on your content. The key, as with many other things in business, is to just create something so amazing that people want to share it.
- Viral Content is Human
It is never going to be a dry factual, statistical or economical video. So you can`t just do an advertising video or image, as no one is going to care. Somehow you have to connect with your audience on a human level.
The singing homeless man on the street. I am sure you have seen the baby laughing videos. An incredible display of guitar prowess.
- Video with Strong Emotional Content
The more emotions you can arouse in your audience, the better. Let's take one of the world's most viewed videos, the "Charlie Bit my Finger" video. The video features a baby whose brother bit his finger; he sits there laughing and complaining at the same time. This video has an astounding 400 million views. That's more than the population of the United States!
One of the main reasons this video took off so strongly is because of how palpable the emotions were in the video. The watcher can almost "follow along" with the baby's emotions and also experience the joy of playing with your baby brother.
- Videos with Unique Information
Another type of content that does really well are videos that are informational. The key here is that the videos really have to provide content that can't be found anywhere else. For example, one video that went viral featured a science professor showing how to light a candle without ever touching the wick. A content video that went viral during the 2008 election was a video of a dozen famous actors all asking people to vote. Informational videos work in many different industries, but the most important thing is that there's something truly unique to them.
- Content Targeted to Specific Groups of People
Content that tends to appeal to specific groups of people tends to do very well if they have strong emotional or informational content. New food laws, something which may be seen as boring, could be very interesting to vegans if it affects the foods they'll be able to purchase . A video about the new laws could really take off among that specific community.
There is another type of content which is targeted to a specific group of people and it borders on the controversial. For example, political videos that are either informational or emotional can go viral just by being passed among a party's members. You have to be careful with something that is too controversial as you could get a lot of negative feedback.
